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In 2004, to celebrate over half a century of style, Le Sirenuse hotel launched its first fragrance, Eau d’Italie, an instant classic that then became the brand name for a collection of exclusive fragrances and body care products. Initially a secret between those in the know, from Positano Eau d’Italie quickly travelled the world.
"At Eau d’Italie we work with the greatest creators in the world – "noses", as they are called in the industry – and we use only top grade materials, to create fragrances and body care products which are always contemporary, always original, always inspiring."